WTW Madrid
For their lively and colorful Madrid office, WTW reached out to Archigrafika to provide signage and artwork that really capture the history and vibrancy of one of Europe’s great cultural centers. Archigrafika designed a number of unique signs that represent a departure from the usual WTW branding, yet still maintain the overall style of the WTW signage system. Colorful neighborhood signs delineate the different areas of the office while echoing the familiar street signs that guide WTW colleagues throughout the city each day. The common area, named La Plaza, features an original logo designed to be as elegant and modern as the rest of the interior. Much of the artwork is original photography of the city by Michael Gerbino, founder of Archigrafika.
Location: Madrid, ES
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